The Naamsa Lightstone Auto databases, the compilation thereof - and their integrity
1. The "Flash Results" preliminary release
Within the first two working days of the month, NAAMSA releases its "Flash Results" preliminary sales figures -
a summary by Model Line and Manufacturer totals within the channels - Passenger Cars and the Commercial Vehicle categories.
Please see the latest
Flash Results at our web site. These figures are
widely publicised in the media as a direct measurement as to the country's economic activity during the immediately preceding
month. Publicists and spokesmen eagerly await the release of the Naamsa Flash Results in order to prepare their public commentary
and views on the performance of this all-important market, automotive industry sales. The source of the figures is the OEM's - the
Motor Manufacturers themselves, who submit their summary figures to Naamsa. Each month the Flash Results is available for public
viewing on the Naamsa web site www.naamsa.co.za and is termed "new vehicle
sales figures". The recognition of this as an economic barometer is well placed irrespective of whether units were sold by
OEM's themselves or by Dealers - it is a measurement of vehicle sales in total.
2. Audit process - leading to the loading of the audited NAAMSA/Lightstone Auto databases
Immediately thereafter the OEM's (Motor Manufacturers) submit their computer recorded sales in detail to
Lightstone Auto who start processing and auditing the detailed sales data into powerful
databases on the Lightstone Auto servers. Naamsa regularly meets with the CEO's of the
OEM's to reinforce the rules of submission of data as portrayed in the
Info Book Guide.
In all cases sales are generated from the computer records of the OEM companies - which must match, for example, the customer
warranty cards (which carry legal responsibility), the service records for each vehicle sold and monetary-wise, the income from the
sales. OEM's understandably are subject to external audits each year, their Directors have fiduciary responsibilities and in most
cases there are parent companies abroad. The audited database figures become available around a week after the Flash Results.
Upon receipt of each OEM's data file, Lightstone Auto starts verifying the validity of the models, the town codes, the dealership,
the volumes and the totals in comparison with the summarised Flash Results. In some cases there are discrepancies, or typos, or
erroneous data. The Lightstone Auto Naamsa Manager telephonically resolves each and every one of the queries. Erroneous data
may include an invalid town code, which is suitably corrected. Alternatively there may have been a true error in the Flash Results
where an OEM under-(or over-)reported, say 5 units initially. This correction will be made to the audited databases - and, in some
cases changes may be made retrospectively going back some months. It is important to note that the audited databases are
ALWAYS correct. Should one take an accumulation of Flash Results over a period of a year, for example, then there may be
significant difference between that accumulation and the truth in the audited databases.
There are varying levels of access into the audited figures. These include:
i) Becoming a NAAMSA subscriber - for the electronic Autopulse sales booklets and/or NAAMSAONLINE access.
ii) Becoming an Autostats Lite subscriber, where one has online internet access into the databases (upon password) at a specific summarised level.
iii) Upon request to Naamsa or Lightstone Auto - where there is a need for, perhaps an ad-hoc study.
Naamsa email is: firstname.lastname@example.org
Lightstone Auto is: info@LightstoneAuto.co.za
Release of Data
1. The "Flash Results" preliminary sales figures are released publicly via the NAAMSA website at:
www.naamsa.co.za and will be found in most daily media publications early every month,
gaining significant attention with widespread commentary from various publicists.
2.a The NAAMSA/Lightstone Auto audited databases are available in detail to only those parties who have submitted
input data. These are termed "OEM Records" and are available in .pdf booklet as well as in enquirable online
systems via internet to OEM'S only.
2.b Electronic Autopulse 'booklets' are emailed to qualified Naamsa subscribers and contain data at model range level.
The NAAMSA databases of Automobile Retail Sales in South Africa comprise a system which was put into place with rigid
security and access control. Audited databases and their detail content are Classified Proprietary Information which may not be
released to any third party. Public domain information is released via the NAAMSA web pages with the proviso that this data may
be repeated on condition that recognition be given to NAAMSA and Lightstone Auto. Direct subscribers to NAAMSA receive a booklet of
Passenger Cars as well as Commercial Vehicles each month, and at year-end.
Subscription to NAAMSA is more fully detailed at the following web site:
© Detailed data contained within the NAAMSA databases created and stored in association with
Lightstone Auto and participating Motor Manufacturers is Classified Proprietary Information. It may not be
released to any third party.